CRAMER
Calgary, AB  ·  Open to Opportunities

ROB
CRAMER
LEADER

Customer care manager who builds teams that actually perform. Six-plus years driving KPIs above department averages, owning the full performance cycle, and turning struggling teams into scoreboard leaders.

84%
Customer Save Rate
vs. 78% dept. avg
88%
Team CSAT Score
vs. 85% dept. avg
$18K
Monthly Retained Revenue
38% retention rate
6+
Years Leadership
Contact centre & inside sales

I Build Teams That Win.

I've spent my career in contact centres, and I'll be direct about what I actually do: I take teams that are hitting average numbers and I make them hit above-average numbers. Not by accident. By coaching, accountability, and refusing to let the standard slip.

At Shaw Communications, my teams ran an 84% Customer Save Rate against a 78% department average. Retained Revenue of 82% vs. 77%. CSAT of 88% vs. 85%. I owned the full performance cycle — hiring the right people, developing them, having the hard conversations, and making the tough calls when coaching wasn't enough.

At LinkNow Media, I shifted to an individual role and led the entire company in Save %, retained revenue, and innovation — earning Employee of the Month company-wide in February 2026. I rebuilt the team's training program, integrated AI into workflows, and drove multiple operational improvements nobody asked me to make. Because the gap was obvious.

I'm comfortable being measured. I prefer it.

Get In Touch ↗
Rob Cramer
EOTM
Feb 2026
Employee of the Month — February 2026
Company-Wide · LinkNow Media
Led all reps in Save %, Retained Revenue & Operational Innovation

Professional Experience

Apr 2024 – Present
LinkNow Media
Client Advocacy Specialist

Retain and win back high-value client accounts across SEO, Google Ads, LSA, and Facebook Ads packages. Average $18,000/month in retained revenue at a 38% retention rate. Named company-wide Employee of the Month for February 2026 — led all reps in Save %, revenue, and innovation. Rebuilt the entire Client Advocacy training program, integrated AI tools into team workflows, redesigned call rotation for equitable distribution, and drove multiple operational improvements in collaboration with management. Handle escalated client calls and emails daily — complex, high-stakes conversations where the goal is to solve the problem without losing the relationship.

Zoho CRM Client Retention Winback Sales Objection Handling Training Development AI Integration Process Improvement
Nov 2022 – Feb 2024
Rogers Communications
Attendance Manager

Built the Attendance Manager function from scratch during the Shaw-to-Rogers integration — no template, no predecessor. Created all processes, reporting, and cross-functional workflows connecting HR, Payroll, Scheduling, Caseworkers, and Team Leads. Reduced average return-to-work timelines by 4 business days. Cut leave management ticketing from 8 steps to 2. Produced weekly and monthly reporting using PowerBI, Tableau, and Excel to track disability trends and surface early claim indicators. Built and maintained the SharePoint database housing all disability files.

PowerBI Tableau Excel SharePoint Change Management Process Improvement HR Coordination
Oct 2018 – Nov 2022
Shaw Communications
Team Manager — Loyalty & Customer Care
84%
Save Rate
82%
Retained Rev
88%
CSAT
30
Team Size

Led remote and onsite Loyalty and Customer Care teams of up to 30 reps in a high-volume contact centre. Owned the full performance cycle — hiring, onboarding, monthly 1:1 coaching, corrective action, PIPs, and terminations. Consistently outperformed department benchmarks across all key KPIs. Reviewed call recordings regularly to identify coaching opportunities. Trained reps on emotional intelligence, objection handling, closing techniques, and CRM platforms. Produced multi-format training content and collaborated monthly with senior leadership to improve contact centre operations.

Salesforce Zoho ServiceNow Performance Management Coaching & QA Hiring & Terminations Escalation Handling

Core Skills

🎯
Leadership & Performance
  • Team Management (up to 30 reps)
  • Hiring, Training & Terminations
  • Coaching & Call QA
  • Corrective Action & PIPs
  • KPI Tracking & Accountability
📞
Contact Centre Operations
  • Inside Sales & Retention
  • Objection Handling
  • Escalation Management
  • Queue & Volume Management
  • Call Recording Review
⚙️
Process & Operations
  • Workflow Design & Optimization
  • Training Program Development
  • Change Management
  • AI Tool Integration
  • Cross-Functional Collaboration
🖥️
CRM & Tech Platforms
  • Zoho CRM
  • Salesforce
  • ServiceNow
  • Microsoft 365 & SharePoint
  • Google Workspace
📊
Data & Reporting
  • PowerBI
  • Tableau
  • Excel (Advanced)
  • Trend Analysis & Forecasting
  • Performance Dashboards
🧠
Leadership Attributes
  • High Emotional Intelligence
  • Data-Driven Decision Making
  • Comfort with Hard Conversations
  • Relentless Follow-Through
  • Lead by Example

Let's Talk.

I'm actively exploring new opportunities in customer care leadership, contact centre management, and inside sales team leadership. If you're building a team that needs to perform — not just function — reach out.

Send Me an Email ↗

Download Resume